Fall Fever- Sale Up to 60% Off

Collective Collection:

Only the finest jackets & long sleeves

Hoodies

Jackets

Long Sleeves

New Arrivals

Fleece Demin Jacket

Price: $69.99

Harmonies Hoodie

Price: $54.99

Puffer Hood Jacket

Price: $108.99

Written Sweater

Price: $45.99

New Drops

Latest and Greatest Styles Here

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Snow Puffer Jacket

Price: $108.99

Similar Styles

Techincal Hooded Jacket

Price: $55.50

Pocket Puffer Jacket

Price: $89.50

Technical Hooded Jacket

Price: $ $67.99

Add To Cart

Size

Product Details

Size Chart

9:41

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Fall Fever- Sale Up to 60% Off

Collective Collection:

Only the finest jackets & long sleeves

Hoodies

Jackets

Long Sleeves

New Arrivals

Fleece Demin Jacket

Price: $69.99

Harmonies Hoodie

Price: $54.99

Puffer Hood Jacket

Price: $108.99

Written Sweater

Price: $45.99

New Drops

Latest and Greatest Styles Here

Home

Browse

Liked

Profile

9:41

Snow Puffer Jacket

Price: $108.99

Similar Styles

Techincal Hooded Jacket

Price: $55.50

Pocket Puffer Jacket

Price: $89.50

Technical Hooded Jacket

Price: $ $67.99

Add To Cart

Size

Product Details

Size Chart

9:41

Home

Browse

Liked

Profile

Fall Fever- Sale Up to 60% Off

Collective Collection:

Only the finest jackets & long sleeves

Hoodies

Jackets

Long Sleeves

New Arrivals

Fleece Demin Jacket

Price: $69.99

Harmonies Hoodie

Price: $54.99

Puffer Hood Jacket

Price: $108.99

Written Sweater

Price: $45.99

New Drops

Latest and Greatest Styles Here

Home

Browse

Liked

Profile

9:41

Snow Puffer Jacket

Price: $108.99

Similar Styles

Techincal Hooded Jacket

Price: $55.50

Pocket Puffer Jacket

Price: $89.50

Technical Hooded Jacket

Price: $ $67.99

Add To Cart

Size

Product Details

Size Chart

9:41

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Repitiore

Repitiore

E-commerce app for high fashioned jackets and sweatshirts!

E-commerce app for high fashioned jackets and sweatshirts!

Repertoire is a platform where consumers can find high end winter wear such as jackets, sweaters, and long sleeves. The app offers a variety of styles, looks and colors to fit the demand of all consumers. The very user friendly app with features to favorite items, easy searching and quick purchasing flow to allow users to find their next purchase all while successfully accomplishing their needs and wants.

Repertoire is a platform where consumers can find high end winter wear such as jackets, sweaters, and long sleeves. The app offers a variety of styles, looks and colors to fit the demand of all consumers. The very user friendly app with features to favorite items, easy searching and quick purchasing flow to allow users to find their next purchase all while successfully accomplishing their needs and wants.

Tools

Figma

Framer

Balsamiq

Industries

Retail Ecommerce

Date

Nov 2023

Problem


High end clothing that lack style and individualism for adult.

Not enough variety when focused specifically on jackets, hoodies, and sweaters.

People have a hard time finding high quality winter gear at a affordable price while having the convenience of shopping at their own home!

Problem


High end clothing that lack style and individualism for adult.

Not enough variety when focused specifically on jackets, hoodies, and sweaters.

People have a hard time finding high quality winter gear at a affordable price while having the convenience of shopping at their own home!

Solution


Repertoire is a one stop destination for adults to find high end jackets and winter wear!

Find all different styles and colors to match your next outfit

Easy, user friendly design to ensure the customer will find the product they are looking for

Solution


Repertoire is a one stop destination for adults to find high end jackets and winter wear!

Find all different styles and colors to match your next outfit

Easy, user friendly design to ensure the customer will find the product they are looking for

Competitor Analysis

Competitor Analysis

Nike

Nike

Strengths

  • Good use of white space

  • Simplistic style but great use of color

  • Easy item page; readable and hierarchy is evident

Strengths

  • Good use of white space

  • Simplistic style but great use of color

  • Easy item page; readable and hierarchy is evident

Weaknesses

  • Creating profile is required

  • Shopping cart too clutter; not easy to use

Weaknesses

  • Creating a profile

  • Shopping cart too clutter; not easy to use

Saks on 5th

Saks on 5th

Strengths

  • Clear font; easily readable

  • Layout is nice with visual hierarchy

  • Easy to find the product you’re looking for

  • Great variety of high end fashion products

Strengths

  • Clear font; easily readable

  • Layout is nice with visual hierarchy

  • Easy to find the product you’re looking for

  • Great variety of high end fashion products

Weaknesses

  • Pages seem a bit too luttered

  • Subcategories are hard to find


Weaknesses

  • Pages seem a bit too cluttered

  • Subcategories are hard to find


MVP

MVP

Main Objective: Allow users the freedom and accessibilty to search and find their next winter time outfit

Main Objective: Allow users the freedom and accessibilty to search and find their next winter time outfit

Needs:

Add multiple products to cart

Browse store without creating a profile

Show previously viewed products

Advertise sales

Needs:

Add multiple products to cart

Browse store without creating a profile

Show previously viewed products

Advertise sales

Wants:

Variety of different products

Have filter options for each category

Allow user’s to create a profile is wanted

Wants:

Variety of different products

Have filter options for each category

Allow user’s to create a profile is wanted

User Personas

User Personas

Arthur Scott

Bio

Bio

Arthur is a sales representiative at Gucci who aspires to become a well known fashion designer. Arthur takes great interest in jackets and sweaters in particular when it comes to his fashion.

Arthur is a sales representiative at Gucci who aspires to become a well known fashion designer. Arthur takes great interest in jackets and sweaters in particular when it comes to his fashion.

Goals

Goals

Find new inspirations on styles


Find high end quality products at a reasonable price- looking for good sales


Wants to purchase multiple products at once

Find new inspirations on styles


Find high end quality products at a reasonable price- looking for good sales


Wants to purchase multiple products at once

Frustrations

Frustrations

Hard to find fashion apps purely for winter products


Has a hard time remember what products he previously liked


On a budget

Hard to find fashion apps purely for winter products


Has a hard time remember what products he previously liked


On a budget

Age: 25

Age: 25

Age: 25

Status: Single

Status: Single

Status: Single

Job Title: Sales Rep

Job Title: Sales Rep

Job Title: Sales Rep

Character: High End

Character: High End

Character: High End

Device: IPhone 13

Device: IPhone 13

Device: IPhone 13

Mariana Dulip

Bio

Bio

Mariana is a long time stay at home mom, who avidly looking for new fashion trends for herself and husband, Vannik. She loves a variety of color and different looks for Vannik. Loves new releases as well as the most unique styles.

Mariana is a long time stay at home mom, who avidly looking for new fashion trends for herself and husband, Vannik. She loves a variety of color and different looks for Vannik. Loves new releases as well as the most unique styles.

Goals

Goals

Find new styles for Vannik


Access to a variety of styles


Looking for men’s fashion

Find new styles for Vannik


Access to a variety of styles


Looking for men’s fashion

Frustrations

Frustrations

Not enough labels showing a variety of products for men


Not a variety of high end fashion brands


Finding bad quality products

Not enough labels showing a variety of products for men


Not a variety of high end fashion brands


Finding bad quality products

Age: 32

Age: 32

Age: 32

Status: Married

Status: Married

Status: Married

Job Title: Model

Job Title: Model

Job Title: Model

Character: Empathetic

Character: Empathetic

Character: Empathetic

Device: Galaxy 8

Device: Galaxy 8

Device: Galaxy 8

User Flow

User Flow

The user flow is highlighted to show 1 Key Objective: As a customer, I want to be able to place multiple items in a shopping cart, so that I can purchase more than one item at a time.


The user flow is highlighted to show 1 Key Objective: As a customer, I want to be able to place multiple items in a shopping cart, so that I can purchase more than one item at a time.


From the Homepage, the user will be able to find the best sales and successfully add multiple items into their cart

From the Homepage, the user will be able to find the best sales and successfully add multiple items into their cart

Low Fidelity Wireframes

Low Fidelity Wireframes

Mid Fidelity Wireframes

Mid Fidelity Wireframes

Welcome


Fall Fever- Sale Up to 60% Off

Spooky SZN is here

Get Your Favorite Halloween Outwear

Fresh N New

More Description Here

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Hoodies

Jackets

Long Sleeves

repertoire

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Fall Fever- Sale Up to 60% Off

Home

9:41

Hoodies

Jackets

Long Sleeves

repertoire

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Item Name

Price: $

30% Off

Fall Fever- Sale Up to 60% Off

Home

9:41

Clothing Item Name

Price: $0.00

Similar Styles

Item Name

Price: $

Item Name

Price: $

Item Name

Price: $

Size

repertoire

Product Details

Reviews

Home

9:41

Qty:

Item 2- Size

Price: $0.00

Save For Later

Qty:

Item 1- Size

Price: $0.00

Save For Later

Subtotal

Shipping

Discount


Total

$0.00

$3.99

$4.49


$14.50

Shopping Cart

2 Orders

Promo Code

APPLY

9:41

User Reviews

User Reviews


“Solid work man! Got good spacing and nice layouts. I'd love to see how it develops further!”


“Solid work man! Got good spacing and nice layouts. I'd love to see how it develops further!”

Jennifer P


“No issues with the actual user flows - everything was seamless.”


“No issues with the actual user flows - everything was seamless.”

Thomas D


“Really enjoy the layout of the home screen, simple and clean. Love the use of the button switch with the hoodies jackets and long sleeves.”


“Really enjoy the layout of the home screen, simple and clean. Love the use of the button switch with the hoodies jackets and long sleeves.”

Carlos P

Pain Points & Resolutions

Pain Points & Resolutions

Problem:

Visual hierarchy on for the header on the home page is not efficient


Solution:

Increased the header size to better readability

Problem:

Visual hierarchy on for the header on the home page is not efficient


Solution:

Increased the header size to better readability

Problem:

Nowhere to read reviews or see past experiences on products


Solution:

Create a product details and reviews table for better experience

Problem:

Nowhere to read reviews or see past experiences on products


Solution:

Create a product details and reviews table for better experience

Problem:

Grouping of elements seem too cluttered on item page


Solution:

Increase the use of white space for better visual experience

Problem:

Grouping of elements seem too cluttered on item page


Solution:

Increase the use of white space for better visual experience

Style Guide

Style Guide

Typography

Photo Text

Marion Regular 20 p

Header 1

Marion Bold 18 p

Item Text 1

Marion Bold 14 p

Item Text 2

Marion Regular 12 p

Buttons & Icons

Primary

Pressed

Go to Cart!

Hoodies

Jackets

Long Sleeves

Sleeves

Primary Colors

HEX: 1E1E1E

RGB: 30 30 30

HEX: BFB9B1

RGB: 191 185 177

HEX: D99A25

RGB: 217 154 37

Secondary Colors

Secondary Colors

HEX: D9D9D9

RGB: 217 217 217

HEX: 9E711E

RGB: 158 113 30

Sale! Sale! Sale!

Sale! Sale! Sale!

Repertoire offers many different collections and sales for customers to easily find and achieve their purchasing goal. The layout offers help to the user’s to quickly find the right sale and to find various products for a cheaper price.

Repertoire offers many different collections and sales for customers to easily find and achieve their purchasing goal. The layout offers help to the user’s to quickly find the right sale and to find various products for a cheaper price.

Final Design

Final Design

Fall Fever- Sale Up to 60% Off

Collective Collection:

Only the finest jackets & long sleeves

Hoodies

Jackets

Long Sleeves

New Arrivals

Fleece Demin Jacket

Price: $69.99

Harmonies Hoodie

Price: $54.99

Puffer Hood Jacket

Price: $108.99

Written Sweater

Price: $45.99

New Drops

Latest and Greatest Styles Here

9:41

Profile

Browse

Home

Liked

Hoodies

Jackets

Long Sleeves

Contrast Print Hoodie

Price: $49.99

30% Off

Regular Fitted Hoodie

Price: $25.99

60% Off

Long Hooded Cardigan

Price: $34.99

25% Off

Plain Slim Fit Hoodie

Price: $25.99

60% Off

Loose Fitted Hoddie

Price: $25.99

30% Off

Long Hooded Cardigan

Price: $34.99

25% Off

Fall Fever- Sale Up to 60% Off

repertoire

9:41

Profile

Browse

Home

Liked

Hoodies

Jackets

Long Sleeves

Snow Puffer Jacket

Price: $108.99

30% Off

Clean Bomber Jacket

Price: $45.99

60% Off

Combo Puffer Jacket

Price: $89.50

30% Off

Floral Print Jacket

Price: $120.50

25% Off

Technical Hooded Jacket

Price: $55.50

40% Off

Diamond Jacquard Jacket

Price: $99.99

25% Off

Fall Fever- Sale Up to 60% Off

repertoire

9:41

Profile

Browse

Home

Liked

Snow Puffer Jacket

Price: $108.99

Similar Styles

Techincal Hooded Jacket

Price: $55.50

Pocket Puffer Jacket

Price: $89.50

Technical Hooded Jacket

Price: $ $67.99

Size

Product Details

Reviews

Size Chart

Added to Cart!

Items have been added to your cart!

Keep Shoppin

Go to Cart!

Profile

Browse

Home

Liked

repertoire

9:41

Qty:

Loose Fitted Hoodie- M

Price: $25.99

Save For Later

-30% off

Qty:

Snow Puffer Jacket- M

Price: $108.99

Save For Later

-30% off

Subtotal

Shipping

Discount


Total

$138.98

$1.99

$45.28


$87.71

Shopping Cart

2 Orders

Promo Code

APPLY

9:41